And the story begins…
Like every year, the first week of January 2008 was as eventful as the many years bygone. Seated alone in his office, Pritish was anxiously awaiting his team’s arrival on a rather lazy Monday. The first one to make it to the Thought Room was Stella Dolas, Pritish’s secretary and secret squeeze. Thought Room was where the Ice Spice team had over the years cracked many advertising codes. Adjusting her glasses and straightening her short skirt, she settled on the first chair installed on the right hand side of Pritish.
Looking straight into his eyes she apologetically said, “So sorry Pritu; couldn’t make it to your place last night. Simpson is in the town.”
Disallowing himself to look amused, Pritish replied, “I’ve become immune to such excuses. Ask our copywriter to pen a few for your sake. And please don’t mask your sniffing habits by lying about Simpson’s sudden visit.”
Sensing trouble Stella chose to mute her thoughts and voice. The second person to arrive was Kunal Hasti, Pritish’s trusted account head and aide. Over the years Kunal has not only taken Ice Spice to greater heights but also managed to retain an impressive clientele. He never had to apologise to Pritish because he was allowed privileges of supreme nature.
Positioning himself on the first chair installed on the left hand side of Pritish, Kunal opened a file and spoke out, “The weekend has been hectic. While others in our team have been cooling off their heels at a suburban resort, I was stuck with this Caribbean client.” Glancing at Kunal, Pritish inquired, “Any breakthrough?”
Kunal was quick to reply, “Yes! But it took lot of convincing to break the Caribbean cart. He has agreed to appoint us as their agency for their soon to be launched endeavour in India.”
Satisfied and slightly relieved, Pritish turned towards Stella and signalled her to check out where the others were.
“This is Stella. Where are you guys? Pritu is here and I am sure, the team’s absence will not keep him in the best of spirits. Better hurry up and ask the others to accelerate their speed and make it to office at the soonest,” hung up Stella. .
Huddling his way through disarranged chairs, combing his hair with his thin fingers; Parth entered the Thought Room. Before Pritish or Kunal could question his delay, Parth spoke out. “Apologies, apologies, apologies… I should have avoided Tequila. Believe me, I tried my best but I was blackmailed to do a macho act.”
Pritish promptly inquired, “And who is to be blamed for it?”
Parth remained silent.
They were then joined by Sonia Sukhani, the Client Servicing Executive who had not yet learnt to decode a client brief. Pritu’s interaction with Sonia always remained imbalanced like the misaligned wheels of a bouncy bicycle. The two designers Alok Awasthi and Tulika Kentucky entered the Thought Room like conjoined twins separated forcibly. At a glimpse, Pritish could make out how much harder his team had partied over the weekend. Sensing boredom, he postponed the meet and signalled Stella to organise a post lunch brainstorming session.
Followed by Kunal, Pritish entered his cabin. After he positioned himself on his lounge sofa Pritish asked Kunal, “So… how tough was the Caribbean cart?”
To which Kunal gaspingly replied, “As tough as titanium. Only God could have been able to melt/break him.”
Pritish teasingly asked Kunal, “You mean to say in the Almighty’s absence you played God!”
Kunal replied, “Should I consider this as your blackish sense of humour or a comment worth taking note of?” Pritish remained quite. Proceeding to present a first hand account of what transpired between the Caribbean and him, Kunal once again opened his file and said, “This guy plans to set up a call centre in India. Primarily this call centre is supposed to cater as usual to an international clientele. Strangely the countries on his target list are Sri Lanka, Pakistan, Nepal, Burma, China and New Zealand.”
Taking note of what Kunal has just said Pritish inquired whether the Carribean was setting up the call centre for the first ever time in India.
Kunal replied, “Not exactly… He has a miniscule version of the call centre functioning from a 25 storied apartment located some where in Powai most probably.”
Pritish interrupted, “How many employees are working and any idea about their pay structure!”
Kunal answered, “No idea. It seems it is a small establishment and employs a handful.”
Thinking for over ten minutes Pritish spoke again, “So Kunal. How does this Caribbean friend of ours wants us to help him?”
Like every year, the first week of January 2008 was as eventful as the many years bygone. Seated alone in his office, Pritish was anxiously awaiting his team’s arrival on a rather lazy Monday. The first one to make it to the Thought Room was Stella Dolas, Pritish’s secretary and secret squeeze. Thought Room was where the Ice Spice team had over the years cracked many advertising codes. Adjusting her glasses and straightening her short skirt, she settled on the first chair installed on the right hand side of Pritish.
Looking straight into his eyes she apologetically said, “So sorry Pritu; couldn’t make it to your place last night. Simpson is in the town.”
Disallowing himself to look amused, Pritish replied, “I’ve become immune to such excuses. Ask our copywriter to pen a few for your sake. And please don’t mask your sniffing habits by lying about Simpson’s sudden visit.”
Sensing trouble Stella chose to mute her thoughts and voice. The second person to arrive was Kunal Hasti, Pritish’s trusted account head and aide. Over the years Kunal has not only taken Ice Spice to greater heights but also managed to retain an impressive clientele. He never had to apologise to Pritish because he was allowed privileges of supreme nature.
Positioning himself on the first chair installed on the left hand side of Pritish, Kunal opened a file and spoke out, “The weekend has been hectic. While others in our team have been cooling off their heels at a suburban resort, I was stuck with this Caribbean client.” Glancing at Kunal, Pritish inquired, “Any breakthrough?”
Kunal was quick to reply, “Yes! But it took lot of convincing to break the Caribbean cart. He has agreed to appoint us as their agency for their soon to be launched endeavour in India.”
Satisfied and slightly relieved, Pritish turned towards Stella and signalled her to check out where the others were.
“This is Stella. Where are you guys? Pritu is here and I am sure, the team’s absence will not keep him in the best of spirits. Better hurry up and ask the others to accelerate their speed and make it to office at the soonest,” hung up Stella. .
Huddling his way through disarranged chairs, combing his hair with his thin fingers; Parth entered the Thought Room. Before Pritish or Kunal could question his delay, Parth spoke out. “Apologies, apologies, apologies… I should have avoided Tequila. Believe me, I tried my best but I was blackmailed to do a macho act.”
Pritish promptly inquired, “And who is to be blamed for it?”
Parth remained silent.
They were then joined by Sonia Sukhani, the Client Servicing Executive who had not yet learnt to decode a client brief. Pritu’s interaction with Sonia always remained imbalanced like the misaligned wheels of a bouncy bicycle. The two designers Alok Awasthi and Tulika Kentucky entered the Thought Room like conjoined twins separated forcibly. At a glimpse, Pritish could make out how much harder his team had partied over the weekend. Sensing boredom, he postponed the meet and signalled Stella to organise a post lunch brainstorming session.
Followed by Kunal, Pritish entered his cabin. After he positioned himself on his lounge sofa Pritish asked Kunal, “So… how tough was the Caribbean cart?”
To which Kunal gaspingly replied, “As tough as titanium. Only God could have been able to melt/break him.”
Pritish teasingly asked Kunal, “You mean to say in the Almighty’s absence you played God!”
Kunal replied, “Should I consider this as your blackish sense of humour or a comment worth taking note of?” Pritish remained quite. Proceeding to present a first hand account of what transpired between the Caribbean and him, Kunal once again opened his file and said, “This guy plans to set up a call centre in India. Primarily this call centre is supposed to cater as usual to an international clientele. Strangely the countries on his target list are Sri Lanka, Pakistan, Nepal, Burma, China and New Zealand.”
Taking note of what Kunal has just said Pritish inquired whether the Carribean was setting up the call centre for the first ever time in India.
Kunal replied, “Not exactly… He has a miniscule version of the call centre functioning from a 25 storied apartment located some where in Powai most probably.”
Pritish interrupted, “How many employees are working and any idea about their pay structure!”
Kunal answered, “No idea. It seems it is a small establishment and employs a handful.”
Thinking for over ten minutes Pritish spoke again, “So Kunal. How does this Caribbean friend of ours wants us to help him?”
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