The Night before… PART 10

After an unbelievable experience, Pritish and Kunal drove quietly back to their office. As Kunal stepped in Rebecca informed him that a parcel and an invitation had arrived for them. Pritish walked in and picked up the parcel that was addressed to him. With the parcel accompanied an invitation card, which read:

Renward & Co.
cordially invites you to an evening of prelude
to our brand new Indian endeavour.

Revel an evening of wine, women and wonders.

Your arrival would be eagerly awaited.

In the event of you not making it to the event,
a friendly call from you can make us feel sufficed.

Date: January 25, 2008
Venue: Hotel Courtyard - Grand Hyatt, Mumbai
Time: 8 p.m. to heaven knows when

R.S.V.P.: Florina Mendonsa 99796 *****

The parcel contained a tailored suit. Pritish was dumbstruck. He looked at his wristwatch to check the date which read January 23, 2008. Before he could say something a loud alarm interrupted Pritish’s sleep. He instantly opened his eyes and looked at his wristwatch which read January 24, 2008 and showed him the time as 11 a.m. Stella had sent him more than 10 sms inquiring about his absence since morning. This was the first time, Pritish had slept so late. Reaching office at around noon, Pritish walked into the Thought Room. The team was anxiously awaiting his arrival. He looked out at the reception area where Rebecca was seated. Her desk was empty with no parcel on it. There was no invitation either. As he settled down on his chair, Pritish looked confusingly at everybody present there. Stella pushed a document towards Pritish which read: SHORT FILM SCRIPT FOR CARIBBEAN CLIENT.

At the end of the script, it was written: Climax yet to be decided.

“Why is this yet to be completed?” asked Pritish.
“You were about to narrate it to us Pritu,” replied Kunal.
“But then what happened?” asked Pritish.
“Nothing…You took a break yesterday and headed home. When I called up, you didn’t reply my calls,” replied Kunal.

Pritish realised what he saw or had experienced was a dream that was an extension of the brainstorming session that he left halfway to take a break. On his drive back home, one thing that kept ringing in his head was the possibility of call centre employees doubling up as escorts. The woman was his interpretation because he still couldn’t get Nilanjana out of his thoughts. But Pritish was sure that he had a script for a killing. In stead of an ad film they can now do a short film that would satisfy the target audience that they don’t have to double up for extra earnings. In stead if they are working in the Caribbean call centre what they can look ahead for is a pay package that can take care of their expenses. Secondly they will not have to speak in an ugly accent for catering to Asia based clients. Rising from his chair, Pritish announced his plan and wished the team to work hard on a communication which in its inception sounded so strong could definitely end up bringing good business to the agency. On the other hand, the Caribbean call centre can end up hiring the right kind of people who can serve them better. Pritish looked at Kunal and smiled. Stella sat impressed. The entire team was gung-ho over the entire discussion. As Pritish went through the script the phone rang. Stella picked up the call to answer Rebecca on the other hand.

“What is it Rebecca?” asked Stella.
“There is a parcel for Mr. Pritish,” replied Rebecca.
“And where has it come from?” asked Stella.
“Renward & Co. and is accompanied with a personalised invitation to be strictly delivered to our boss,” replied Rebecca.

Turning her attention towards Pritish, Stella spoke, “Renward & Co. has sent across to you a parcel.”

Pritish thought over it and simply smiled knowing this time it wasn’t a dream until his thoughts were interrupted by the sms tone on Kunal’s mobile.

Advertising is a tough business. It looks glamorous from the outer. Innumerable people toil behind the walls of an advertising agency. The bigger the agency, the tougher are the tasks. Advertising does pay well but not before challenging the intellect level of a person passionate about this profession. There are numerous unsung heroes who work hard to beat deadlines. Sometimes their thoughts go so berserk they end up mixing professional and personal commitments. This short story is a tribute to the unsung and the renowned heroes of advertising who make ideas look great on print, television and online media.