A short prologue
Being a creative person may not sound a big deal to the uncreative or to those remotely uninvolved with the world of advertising. But for people like Pritish Bera, it is life. In the last 3 years ever since he has been heading Ice Spice, the ad agency that caters to Bollywood and FMCG sectors; he has never looked back. Life before that for Pritish was nothing less than a prison; overpopulated by insane characters. Pritish had always envisioned himself heading a creative team. Though he started off as a Copywriter; destiny got him tempted to the finer nuances of designing and audio visual media. With 3 short films, 7 documentaries, innumerable ads and one book to his credit; Pritish today is almost a celebrity in the social circles of Mumbai. He is also rumoured to be the most eligible bachelor after having gone through a bitter divorce with his model wife Nilanjana. Together they had also set a modelling agency Glam Sham. Nilanjana is rumoured to have had an affair with a budding model and one fine day she fled Mumbai in the cold of a chilling winter night. The marriage ended after two years of mutual understanding Pritish tolerated with her as a husband.
Pritish presently being alone prefers staying alone, travelling alone, partying alone, dining alone and yes… sleeping alone. Pritish is supposed to be a man of his words. Foresighted, highly creative and generous is what describes Pritish precisely. Though not fond of crowded parties, sometimes it becomes mandatory for him to attend a party or two. And one night he does attend a prestigious party and goes through an experience of a different kind.
Being a creative person may not sound a big deal to the uncreative or to those remotely uninvolved with the world of advertising. But for people like Pritish Bera, it is life. In the last 3 years ever since he has been heading Ice Spice, the ad agency that caters to Bollywood and FMCG sectors; he has never looked back. Life before that for Pritish was nothing less than a prison; overpopulated by insane characters. Pritish had always envisioned himself heading a creative team. Though he started off as a Copywriter; destiny got him tempted to the finer nuances of designing and audio visual media. With 3 short films, 7 documentaries, innumerable ads and one book to his credit; Pritish today is almost a celebrity in the social circles of Mumbai. He is also rumoured to be the most eligible bachelor after having gone through a bitter divorce with his model wife Nilanjana. Together they had also set a modelling agency Glam Sham. Nilanjana is rumoured to have had an affair with a budding model and one fine day she fled Mumbai in the cold of a chilling winter night. The marriage ended after two years of mutual understanding Pritish tolerated with her as a husband.
Pritish presently being alone prefers staying alone, travelling alone, partying alone, dining alone and yes… sleeping alone. Pritish is supposed to be a man of his words. Foresighted, highly creative and generous is what describes Pritish precisely. Though not fond of crowded parties, sometimes it becomes mandatory for him to attend a party or two. And one night he does attend a prestigious party and goes through an experience of a different kind.
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