Showing posts with label Subscription. Show all posts
Showing posts with label Subscription. Show all posts

Sunday, February 18, 2018

DRAWN IN FAVOR OF 40


I might have not felt it strongly on my first birthday. Maybe it was during my twenty fifth birthday in 2003, I knew that 15 years down the line, I will turn 40. Does that give rise to a thought that I might be preparing for it? Did turning 40 require any preparation? Honestly speaking, it didn’t! 40 arrived as smoothly as 25 could have. All I did was take a quantum leap of making an announcement to the world that I was feeling MIGHTY AT 40. Millions of thank you to one of my senior designer’s in office, who created a logo around the theme. Even though I am yet to thank him in my special way. But I am yet to live up to the promises, I had made to him. On being asked as to what I would do with the logo of MIGHTY AT 40, I had made him clear – I will make visiting cards, print envelopes, get a t-shirt printed. I did none of them. Not due to any particular reason but, due to lethargy.

Someone asked me, how do I feel being at 40? I replied with the zeal of #MightyAtForty. I compounded my reply with the same old cliché of ‘life begins at 40’. Someone brought in his own touch by adding – hey dude, being naughtily sexy at 40. Yes, I feel sexy. Thanks to the newly found freedom from many reasons, which kept me tied down to unnecessary responsibilities.  

Equally surprised I am at writing as much as any reader of my personal blog would be. Why am I writing so late about my experience of having turned 40? There’s no logic behind it. I am yet to share my splendid experience of having attended TedX Panchgani in the month of January. That was good old 18 days ago of my birthday. Now, almost after one month’s time, I am still waiting to write an account of it.

As I stepped in the 40th year of my life, I stuck to the ritual again. This ritual is the one, I’ve been following for years. At exactly 8.05 am, I touch my mother’s feet; she blesses me and kisses me on my forehead. She recollects the stories that revolved around my birth at the hospital she was admitted in. I followed this ritual in 2018. I shall follow it in the near future too. Only this time, I was a bit forthcoming about my plans of celebrating my MIGHTY AT 40 moment in style and with friends.

Having turned 40, I am analyzing my stance in life. This age, this phase seems like a blank cheque drawn in favor of 40. I am not tense like others tend to. I think, I haven’t felt so excited ever. I feel now is the time to grow emotionally intelligent, physically alert, mentally sound and absolutely determined. I can sense the urge, to not wanting to stay stuck, with what I have or what I could work my ass off, to have or possess or achieve.

I am not the only one to have turned 40 this year. My closest friend Prashant and I turned 40 this year. Prior to us, a year back, my best friend Nikhil too turned 40. In a smiling manner that he took it in his stride. He might have complained about loneliness; but, he didn’t. He sounded so happy to have the run the race so willfully. I think Nikhil’s immense faith in himself made me rethink my 40. Replacing old thoughts with new ones, turned me into a research scientist. The journey of research, I’ve embarked upon, in the month of January, will continue for a few more months.

The research that I was speaking about is more human than being practical/engineering.

But what’s the agenda for this #MightyAtForty? Maybe a little mightier!

-Virtuous Vociferous | February 18 | February Blog-1 | 2018

Monday, March 23, 2015

END OF A RELATIONSHIP – Hindustan Times and I are no more on reading terms

When it debuted in Mumbai, on a monsoon-pregnant day of 2005, I wanted to grab the first copy and retain it as a symbol of my fascination. Prior to that I had to heavily rely on those who traveled between Mumbai and Delhi regularly; requesting them to carry along a copy of it and make it available to me for a mouthful of reading. Thereafter during my innumerable trips to Delhi, I never missed the chance of carrying a copy back home.

The arrival of Hindustan Times (HT) in Mumbai seemed like a fresh breath of journalistic air in the clutter endorsed culture of The Times of India and DNA. Every edition of HT came well packaged with its own set of cliché defying reportage. What was more striking was the absence of advertisement deluge in the newspaper. Being from an advertising background, I do understand the value, every media house attaches with ad releases. But then the noise was too less, with regards to HT. It appeared like a newspaper, which I definitely wanted to wake up to read every day.

Since reading HT was full of pleasure, I opted for a marathon subscription of almost five or seven years in a row, which finally ended on March 17, 2015. But I am relieved by the breakup. HT’s personality had changed, ever since I renewed the subscription, two years back. It was an unwilling move on my behalf; had it not been for the humble sales guy who came pleading at my doorstep, I had made up my mind to strangulate the relationship.

The ties had started weakening from the time HT decided to discontinue supplying THE BRUNCH (a special supplement with Sunday edition), beyond the city limits of Thane. Was it then our fault to be residents of a destination, roughly 36 kilometers away from the central suburb of Mumbai! Then too my friend Prashant and I continued revering the internet edition. In fact I have still retained some of its old printed versions, which carries my name in the letters section. The issues of THE BRUNCH were fresh, awe inspiring and indulging.

But good times don’t last for long. I won’t say I am, in particular, angry with HT alone. But I am definitely annoyed by the repetitive style of reporting issues of all newspapers, which disturb our mornings, spoil our afternoons and leave us feeling anxious during nights. Incidents definitely are to be reported. But the language is strictly uncourteous. Secondly the heinous typo errors in the print as well as e-version kept putting my mind off. Sometimes names, places, events and personalities were misrepresented or misprinted. Finally when the subscription manager of our area called to ask, if I am ready to upgrade my renewal further, I straight away put down the request. This time I was in no mood to heed to their humility or honesty. I knew I had lost interest in HT.

This might seem like an end of the road for my experience of newspaper reading. Well not exactly. I am already hooked to HT Mint Lounge series, published on every Saturday. And I am gradually mending my mind to adapt to the journalistic mannerisms of THE INDIAN EXPRESS. Secondly I have for a long time stayed away from magazine reading. Maybe I will catch up with a couple of them. Apart from everything else, there is always the good company of books I enjoy.

I am not trying to build a negative opinion against HT, which still continues to be one of my favorites. But I clearly remember the day, I chose to not continue being its fan for a long time. On the third or fifth page of the edition, I came across a filthy ad. This advertisement was of someone wishing birthday to a wealthy chap. I believe that was the last nail, to pierce the abyss of the coffin.

Today HT and I are no more on reading terms. The only link between us is the HT Mint Lounge, which comes my way, every Saturday. I am not repenting over this disassociation. Instead, I am moving ahead to a better world of reading the ones, I haven’t tried till now. Maybe it is high time that my collection starts comprising TIME, The New Yorker and The Economist for a change.

The end of a relationship is actually the beginning of a brand new relationship. It also marks the commencement of happy reading, twice upon a time with reloaded energy.

-vociferous